The campaign ”Deutschlandjahr” (Year of Germany) is coming! Starting October 2018, Germany and its deep ties with the U.S. will be on display all around America.
Deutschlandjahr is a comprehensive and collaborative campaign financed by the German Federal Foreign Office, the Federation of German Industries (BDI), and the Goethe-Institut with the goal of presenting today’s Germany to people across the entire U.S.
Together we will show how closely the two countries are linked by heritage, common values, and shared interests. Through a year of events it will be illustrated how we can have a brighter future if we tackle global challenges together by focusing on dialogue, exchange, and cooperation between people. Deutschlandjahr is intended to demonstrate the areas in which Germany and the host country complement one another as partners and can work towards resolving important future tasks.
The campaign aims to convey a multifaceted image of Germany in the U.S. All areas relevant to society – from culture, business and industry, science, education, civil society, to sports – will be explored. Special visibility will be achieved by consolidating activities and stakeholders and through effective, high-profile formats and targeted media-related efforts.
Germany and the United States are connected through a centuries-long common history. German immigrants have helped shape the development of the United States, while the successful development of post-war Germany is inextricably linked to US engagement. The Deutschlandjahr USA 2018/19 campaign builds on this success story and aims to intensify the transatlantic dialogue.