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GermanyinUSA is the home of the bi-weekly newsletter “Germany for Americans”, produced by the German Embassy in Washington, DC. For the embassy’s official website, visit Germany.info.

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Word of the Week: Strohfeuer

©dpa / picture alliance

Few things last forever. Many of them are Strohfeuer, such as interesting fashion trends or a summer fling.

Directly translated, Strohfeuer means “straw fire”, and it describes something that’s strong, but short-lived – like a fire that’s fueled by straw. Straw can quickly become engulfed in flames, but once the fuel is out, so is the fire.

An English equivalent to Strohfeuer is the phrase “a flash in the pan.” As a metaphor, the word Strohfeuer can describe a range of temporary phenomena, from relationships to the stock market. Although you might perceive your new-found love as a long-term partner, he or she might be nothing more than Strohfeuer! If you just started your own business and it’s going well, keep in mind that your success might also just be Strohfeuer. And if you’ve seen a spike in the stock market, be aware of the fact that this too might just be a flash in the pan.

So don’t draw conclusions about your state of affairs too soon, and learn to recognize the difference between a Strohfeuer and lasting success!

By Nicole Glass, German Embassy


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